About Primary Colors

Located in Ashland, Ohio, Primary Colors was founded in 2009 and has been under current ownership since 2013. Our product categories include Candy, Cookies, and Coloring & Activity. In addition to seasonal items, we also bring to market some of the most recognizable licensed children’s brands.

Company Snapshot
  • Current licenses include: Peppa Pig, PJ Masks, Paw Patrol, Sponge Bob Squarepants, Teenage Mutant Ninja Turtles, My Little Pony, Transformers, Candy Land, Care Bears, Ringling Bros. and Barnum & Bailey, Angry Birds, Power Rangers, WWE, monster Jam and Thomas & Friends.
  • 40,000 sq ft warehouse shipping product to mass merchandisers, drug and grocery chains, and online and discount stores nationwide
  • Dedicated sales and customer service team that brings years of experience in servicing major retailers
  • In-house art staff
  • In-house sourcing working with partners domestically, in Asia and across the globe
  • Product placement: Walmart, Target, Toys R Us, Meijer, Five Below, Bed, Bath & Beyond, Stop & Shop, Michael’s, Dollar Tree, Big Lots, Party City, Ross Stores, Burlington Coat Factory, Walgreens and many others